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Launching global brands

I've been the creative point man on the launch of two global pharmaceutical brands that have helped transform the lives of people with diabetes. As the leader of a multi-disciplinary creative team, I've directed the development of video, print and digital media for the European Union, India, China, Japan, and South America.

This video provides a glimpse of my work at the Lilly booth for the EU's most prestigious diabetes congress, the European Association for the Study of Diabetes (EASD)—the premier venue for brand launches.

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