JOE FAGO
Words • Images • Ideas

For over 20 years I've been creating effective advertising in diverse categories—apparel, automotive, food, healthcare, packaged goods, retail, technology, tourism, toys, travel, and pharmaceuticals. My clients have ranged from global corporations to regional challengers.

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I’ve been honored to have my work appear in The One Show, Communication Arts magazine and the Graphis Poster Annual.  I’ve been featured in  Art Director Magazine. I’ve received numerous New York Festival, London International Festival and Telly awards.  I’ve taken home many of Detroit’s local Caddy and D Awards; three times for Best-of-Category (once each in print, radio and television). One of my TV commercials is in the permanent collection of New York’s Museum of Modern Art (MOMA). I’ve been a key member of teams that have won five national Effie awards for marketing effectiveness. I’ve been named to the Clio shortlist, and been a special Emmy Award nominee.

When not immersed in solving creative problems or exploring strategic opportunities for clients, I like to recharge by hanging out with my wife, daughter, and our rescue chihuahua Chuck. I grow rare, heirloom-variety vegetables in my garden and I make a horseradish that will make you see a long dark corridor with a pinpoint of light at the end. I play a bunch of musical instruments (guitar, mandolin, banjo, viola, harmonica, bouzouki, tin whistle, bass) but mostly focus on fiddle, playing traditional Irish dance music.

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Thanks for looking at my work.