Which do you love more, Etch A Sketch or Slinky? We posed this question to fans on both sides of the shopping aisle and challenged them to create videos telling us why. We seeded the site with a few videos to provide inspiration—including "Homage," my ironically pretentious entry, which accrued over 12,000 views. The site eventualy housed hundreds of uploaded home-made fan videos extolling the virtues of their favorite toy.