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Video (Japan)

This web campaign ran in 2 markets at opposite ends of the earth, Germany and Japan. The limited budget required an ingenious approach to localization with minimum changes between the versions. Yet we still needed to keep the message culturally appropriate. Banners drove diabetes patients to videos and a website with information on treatment options when diet, exercise and pills were no longer enough to control their disease.

Video (Germany)

Website (English)

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