JOE FAGO
Words • Images • Ideas

This series of posters and mailers were aimed at oncologists, promoting health literacy among their patients. The series demonstrated how complex medical terminology could be expressed in everyday language in order to make it more accessible. Informed patients feel more empowered and engaged with their disease, which can lead to better therapy compliance and better outcomes. Far from being an exercise in "dumbing down", the writing challenge was to rephrase the scientific nomenclature into everyday speech while remaining absolutely accurate.